Profile

I’m quality-driven, with an in-depth understanding of human-centered design, which allows me to go beyond aesthetics and create a meaningful experience without compromising function.

I’m passionate about good UX and strongly believe in the use of analytics to help identify and convert unmet needs into new values. I love integrating emerging trends into marketing campaigns and reimagining how brands tell their stories to humanize their purpose. I'm fearlessly creative, with a relentless attention to detail and embrace new challenges for growth.

I'm a multidisciplined, award winning creative, with 20+ years of UX experience, and 10+ years of experience leading teams that produce dynamic visuals across a variety of mediums.

  • Digital
  • Print
  • Social
  • Email
  • Photography
  • Videography
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Experience

2011

present

Creative Director

Hoag Hospital, Newport Beach, CA

Plus

2008

to 2011

Principal UX Designer

OptumRx, Irvine, CA

Plus

2005

to 2008

UX Team Manager

United Health Care, Cypress, CA

Plus

2004

to 2005

Design Consultant

Dailey Marketing Group, Mission Viejo, CA

Plus

2001

to 2004

Sr. Graphics Designer

PacifiCare, Cypress, CA

Plus

2000

to 2001

Jr. Graphics Designer

Litronic Inc, Irvine, CA

Plus
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SKILLS

Photoshop

Illustrator

InDesign

Final Cut Pro

Premiere Pro

Dreamweaver

Axure

Visio

Sketch & InVision

MS Office

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knowledge

  • Interaction Design
  • Usability Heuristics
  • Aesthetic Principles
  • Typography
  • Composition & Lighting
  • Post production/Retouching
  • Information Architecture
  • Rapid Prototyping
  • Storyboarding
  • Wireframing
  • Growth Forecasting
  • Data Analytics & SEO
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eduction

2002

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Rockhurst University

Adobe Creative Suite certification

1999

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California State University Fresno

BA in Information System

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interests

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    Photography

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    Traveling

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    Fashion

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    Snowboarding

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    Diving

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